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Customer Acquisition: The Digital Strategy Playbook for Business Owners and Managers

Strategies and Tactics Used By Top Performing Marketers To Grow Revenue, Eliminate Budget Waste, and Save Time.

Get The Playbook

Who would you rather learn from?

The majority of mediocre marketers, or the few top performers?

Or to use a sport analogy. Would you rather learn from the 2016 Springbok rugby coach (8 losses in 12 games)? Or would you rather learn from the 2016 All Black rugby coach. (17 wins in a row)?

Based on our own experience working with some of the coolest brands in the green industry, and on the most recent research and work done by EConsultancy, Forrester Reseach, CMO Survey, Smart Insights, Digital Marketer, Content Marketing Institute, Web Strategies Inc, Hubspot, Marketo, Marketing Profs, and AutoPilot, we were able to isolate both the success rate and the game tactics of high performing marketers.

We found that high performing marketers attained 80 percent or more of their lead, revenue, or performance goals in any given reporting period.

But that's not all...

They grow revenue from digital channels faster – by a whopping 58% on average. This is consistent regardless of their company size or business focus, with high performers outperforming peers by as much as 122% in B2B and by 74% in B2C companies

And just in case you're wondering: 24% of marketers meet the definition of a high performer.

We've also identified specific game plays you need to consider if you want to be relevant and competitive in 2017 and beyond. And we've prioritized them in the exact same way the top performing marketers do. This gives you a step-by-step playbook for introducing the game plays into your own business.

Forget theory. This stuff actually works...

The Strategy Playbook is not another silver bullet marketing gimmick or flavour-of-the-month strategy. It's built on real-world experience, practical wisdom, and timeless truths. More importantly,it works. Through hands-on experience, we have developed a practical but thorough Game Plan to help strengthen and re-energize your business.

If you're like most business owners and managers we work with, you're probably experiencing one or more of five common frustrations:

1. Lack of time and resources: You already have too many demands on your time. And your marketing budget is non-existent.

2. Analysis paralysis: You know that you simply have to invest in online marketing if you want to be competitive, and you've done your research. But with so many options you don't know where and how to start.

3. The ceiling: Your growth has stopped. No matter what you do, you can't seem to break through and get to the next level. You feel overwhelmed and unsure of what to do next.

4. Nothing's working: You've tried various strategies and quick-fix remedies. None have worked for long, and as a result, your clients are confused, and your staff has become numb to new initiatives. You're spinning your wheels, and you need traction to move again.

5. New customers: Simply put, there's not enough of them.

Following a carefully crafted Master Game Plan will help you achieve three tangible business results

More specifically the Strategy Playbook and Training will help you melt away the five common frustrations. As a result, you'll feel more in control, happier, and less stressed. And you'll turn your frustrations into tangible opportunities to grow and improve your business.

Result #1: Grow revenue from digital channels by up to 58%

  • Generate more quality web traffic without blowing the budget.
  • Turn web traffic into sales leads, phone calls and onsite visitors.
  • Predictably grow business from existing customers.

Result #2: Eliminate 89% or more of marketing budget waste

  • Make marketing pay - prove the return-on-investment of online marketing activities.
  • Improve management efficiency - manage the website and social media properties professionally.
  • Align and streamline sales and marketing processes.

Result #3: Cut time consuming activities by 67% or more

  • Automate repetitive sales and marketing activities with low cost technology.
  • Stay up to date with the latest best practices, strategies and tactics.
  • Manage and train your team - both in-house and outsourced.

Specific Best Practices For Every Niche

As I've mentioned before, we're fortunate to work with the coolest magazines, trade associations, landscapers, suppliers, e-commerce stores, service providers, and retailers in the green industry. (Should you require a reference, speak to your SAGIC Association chairperson, or give me a call on +27 082 416 7145.)

The game plays and tactics you'll learn here are universal, and apply to any business. But wherever applicable I also show you how to tailor them for specific green industry markets and niches. This easily translates for any B2B or B2C business in any industry.

Self Paced Micro-Learning Moments

Gone are the days when we could take time off from work, drive to a distant training venue, and sit for hours on end listening passively to training. Today, we learn non-linearly when we need to solve a problem. And we do it on the go, across our devices, in short bursts when we can find time.

That’s why we’ve made the Playbook available online across all the devices you own. And we’ve broken everything down into short 5 to 15 minute micro-learning moments. What’s more, we keep everything current, which means that you’ll always have the latest winning tactics at your fingertips.

No more travelling, signing up for workshops and courses, spending hours doing research, reading blogs and then having to guess what’s working, and what’s just pipe dreams.

Game Plan Practice

The Strategy Playbook is not a mere info dump. Each tactic has a Game Plan Practice activity which will enable you to immediately apply that tactic in your own business. This means that you'll be working on your business from day one.

With each tactic you'll also find a feedback section where you can ask questions and get help with anything you don’t understand.

This feedback ensures that you're on the right track and it helps you improve your tactics and processes and grow your business.

You can also get free one-on-one time with one of our senior coaches to review your game play priorities. This helps you avoid making costly strategy mistakes.

A Word of Caution: This is NOT a Player's Playbook

It's not aimed at front line sales people, designers, ad copy writers, web developers, IT's or techie's. Although they will all benefit immensely from having this Playbook as well.

This is a Marketing Decision Makers Playbook... it is aimed at business owners and managers who need to follow best practices for managing digital marketing, and running high performing campaigns in 2017.

You'll learn to look at digital marketing from a business owners perspective. And you'll learn how top performers drive revenue from it. And how you can do the same in your business.

You won't learn about picking new colours, crafting a new slogan, redesigning your logo, or writing ad copy. And it's definitely not a technical website coding playbook.

Save with EFT Payments

The card price of $495 roughly converts to R6 900. You can save 15% on that when you pay in ZAR via EFT. Your EFT payment for lifetime access which includes all future updates is R5 890 (including VAT). Click here to find out how to pay just R5 890 via EFT.


The Longer You Wait to Get Started, the
More Traffic & Sales You’ll Miss Out On!

IMPORTANT: We can not and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies. What we can guarantee is your satisfaction with our training and this playbook. If you are unsatisfied with your playbook, contact us within 30 days of enrolling and we will give you a full refund of the fees you've paid.


The Strategy Playbook Overview

The Playbook is divided into basic, intermediate, and advanced tactics. So there's something you can use right now, irrespective of your current proficiency.

Technology and consumer buying behaviour are changing at a frenetic pace. We therefore continuously update and upgrade the Playbook so you'll always have the latest best practices at your fingertips.

If there is one thing that sets the top performers apart from their mediocre counterparts then it is their obsession with putting brains before budget - strategy before tactics. They do whatever it takes to be crystal clear about their goals and their plans for achieving them.

Armed with a Game Plan they can melt away the top five frustrations of business owners and managers.

In this Playbook you'll discover how the top performers plan on allocating their 2017 budgets, their top three priorities for 2017, how they plan out their game plans, how they structure their teams to execute those plans, and the strategy tools they use to gain a competitive advantage.

BONUS: A Yearly Strategy Brainstorm Session

Top performers know the importance of getting an outside perspective on your game plan and strategy. They've learned the hard way that without this outside perspective and ideas, you are essentially washing your business in its own dishwater.

As a playbook owner you are entitled to one free Annual Strategy Brainstorm Session with one of our senior game plan coaches to help you get fresh perspective and ideas for you master game plan.

Drip Feeding

To prevent overwhelm, and also to prevent decision makers from diving into the juicy revenue producing tactics before they've implemented the basic plays the more advanced tactics depend on, we drip feed the contents of the Playbook.

There are three sections in the Playbook. Every 14 days a new section will unlock, at which time you’ll receive access to all the material in that section.

Get started now!



Frequently Asked Questions


How is the Multimedia Playbook being delivered?
The Multimedia Playbook is delivered 100% online. You can log in from any computer all around the world and receive the information at any time.
How long do I have access to the Playbook and support?
How does lifetime access sound? After getting the Playbook, you have unlimited access to the materials, resources and support. On any and all devices you own.
I understand that the Playbook will be kept current. Will I have to pay extra for these updates and upgrades?
The answer is No!. For as long as you have access to the Playbook you'll get free access to all the updates and upgrades.
What if I am unhappy with the Playbook?
We would never want you to be unhappy! If you are unsatisfied with your Playbook contact us in the first 30 days and we will give you a full refund.
Can I get access to the Playbook all at once, or do I have to go through it in drip feed fashion?
While we can appreciate that you are excited and wish to progress through the Playbook as quickly as possible, we know from experience that the best results happen when you progress at the recommended pace. And follow the recommended sequence.
What if I’m not tech savvy? Will I be able to implement everything I’m learning?
While you don’t have to be tech savvy, you can’t be a technophobe if you want to succeed in sales and marketing (or business in general). That said, if you’re comfortable with basic internet and email usage (and you’re willing to do a Google search or two), you should be just fine. Also, remember that we’re always here to answer your questions and support you in any way we can..

This Playbook is proudly endorsed by...

Head Coach


Di-Di Hoffman
Di-Di Hoffman

My name is pronounced ‘dee dee’ (… it’s a nick name, and yes, it's a funny story) and my primary aim is helping you make your work and business dreams a reality. (I know you have BIG dreams for both. :-)

How? By showing you how to improve bottom line results by simply leveraging strategy, analytics and technology to work together as one efficient automated system.

I believe that anyone – with the correct game plan, a little coaching and a little effort – can take control of growing their business. So I'm here to help you succeed.

I have helped an impressive list of brands in markets such as: landscape architecture and construction, national magazines, garden centers, wholesale growers, organics, seed suppliers, plant protection, and more, to organize and manage their digital sales and marketing processes. For more details about me and what I bring to this course please check out my BIO and LinkedIn profile.